Bill Gates despre publicitatea traditionala

Bill Gates a participat la o întâlnire cu cei mai mari advertiseri clienţi ai Microsoft, la Seattle:

"We're saying newspapers will go online, and there will be massive innovation that comes out of that. We're saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today," he said. "As dramatic as things happening on the Web are, that's actually what all advertising ... will be in the future."

"I have a lot of friends in the newspaper industry and, of course, this is a tough, wrenching change for them because the number of people who actually buy, subscribe to the newspaper and read it has started an inexorable decline."

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Piaţa globală de publicitate este estimată pentru 2007 la 445 miliarde de dolari. Cel mai mult va merge, evident, către TV, ziarele iau 28,3% iar online-ul doar 7%, dar până în 2009 procentul va creşte până la 8,7%. Şi va mânca din porţia printului.

Să ascultăm de mogulii lor, dacă de ai noştri nu avem voie.